---
title: Act on application data
description: In addition to exploring visualizations in the Applications UI in Kibana, you can make your application data more actionable with: 
url: https://www.elastic.co/elastic/docs-builder/docs/3028/solutions/observability/apm/act-on-data
products:
  - APM
  - Elastic Cloud Serverless
  - Elastic Observability
applies_to:
  - Elastic Cloud Serverless: Generally available
  - Elastic Stack: Generally available
---

# Act on application data
In addition to exploring visualizations in the Applications UI in Kibana, you can make your application data more actionable with:

|                                                                                                                               |                                                                                                                                                                                                                                                                                                                                                                          |
|-------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| [Rules and alerts](https://www.elastic.co/elastic/docs-builder/docs/3028/solutions/observability/apm/create-apm-rules-alerts) | The Applications UI allows you to define rules to detect complex  conditions within your APM data and trigger built-in actions when those conditions are met.                                                                                                                                                                                                            |
| [Custom links](https://www.elastic.co/elastic/docs-builder/docs/3028/solutions/observability/apm/create-custom-links)         | Build URLs that contain relevant metadata from a specific trace.  For example, you can create a link that will take you to a page where you can open a new GitHub issue  with context already auto-populated in the issue body.  These links will be shown in the *Actions* context menu in selected areas of the Applications UI (for example, by transaction details). |